When General Motors was suffering significant decreases in sales and was suffering brand equity erosion across most of their brands, we provided an on-going monthly analysis of brand equity tracking studies.

Our main contribution was to provide knowledge about what people were thinking about GM, to provide knowledge about the competitive landscape and to make recommendations for each brand on how to stem the tide of declining appeal among the American population.

Types of Services Rendered:

Consumer Insights

Confidentiality :

We take confidentiality very seriously and never share confidential information. To protect the confidentiality of our work with these brands, we are intentionally vague about our work. Where we are not, it is because the information is already public. The purpose of this is to give prospective clients a feel for the type of work we typically do.

Not ever client we have ever worked for allows us to reference them so we appreciate those that do.

All the work detailed here was performed and/or managed by one or more SagePoint Consultants under a SagePoint contract or under a previous employment situation, The use of the plural "we" remains consistent throughout the description even if only one consultant was engaged at a time.