PepsiCo is the parent company of marketing giants Pepsi and Frito-Lay, Gatorade, Quaker, Tropicana and formerly (Pizza Hut, Taco Bell, and KFC prior to their spin-off).

We have had a multi-year, broad-based relationship with PepsiCo working for the Chief Innovation Officer for the company.

Our PepsiCo work has been focused on New Product development, but has been multifaceted and engaged many of the divisions as well as the parent company. Our work for the parent company was primarily in the areas of innovation. We have developed many new ideas, concepts and businesses based on some pretty substantial research and consumer insight work. We have conducted many innovation peak ideation sessions with PepsiCo to create ideas. We have also taken our concepts to the next level with sophisticated business plans and TouchPoint Marketing strategies supporting national rollouts of the products we have developed.

Types of Services Rendered:

Confidentiality :

We take confidentiality very seriously and never share confidential information. To protect the confidentiality of our work with these brands, we are intentionally vague about our work. Where we are not, it is because the information is already public. The purpose of this is to give prospective clients a feel for the type of work we typically do.

Not ever client we have ever worked for allows us to reference them so we appreciate those that do.

All the work detailed here was performed and/or managed by one or more SagePoint Consultants under a SagePoint contract or under a previous employment situation, The use of the plural "we" remains consistent throughout the description even if only one consultant was engaged at a time.