REX was a pioneer in the handheld PDA market. Pre-dating even the original Palm Pilot. By today's standards REX is antiquated, but in it's day was cutting edge technology. REX was a PCMCIA sized card that fit into laptops slots or cradles for syncing to Outlook or other Desktop Planners.

REX was out flanked within months of it's launch by the more powerful Palm Pilot products and frankly, waned in relative obscurity for several years. In 2000, however, a completely revamped the REX (with all the features of a Palm) was launched. The key advantage of the REX at that time was size being four times smaller than a Palm.

Our challenge was to help create a positioning for the product in the face of the overwhelming success of the Palm in the previous couple of years.

We developed the positioning of a Micro-PDA. REX could dominate this new category as the world's smallest planner. Just the essentials with out the bulk. This positioning was very popular, especially with the less techically oriented customers (most of the growth market at the time). The new rollout was a success with demand far outstripping supplies. Immediately after the rollout the company was acquired by Intel, but REX was discontinued sometime thereafter as PDA functionality came be widely available in all cell phones. The same phenomena that doomed Palm.

Types of Services Rendered:

Confidentiality :

We take confidentiality very seriously and never share confidential information. To protect the confidentiality of our work with these brands, we are intentionally vague about our work. Where we are not, it is because the information is already public. The purpose of this is to give prospective clients a feel for the type of work we typically do.

Not ever client we have ever worked for allows us to reference them so we appreciate those that do.

All the work detailed here was performed and/or managed by one or more SagePoint Consultants under a SagePoint contract or under a previous employment situation, The use of the plural "we" remains consistent throughout the description even if only one consultant was engaged at a time.