We provided a host of service to Tostitos including: Long-Range Brand Planning, Creative Pool Idea Development, New Product Development, Brand Architecture, Marketing and BrandPoint Strategy, and Competitive Strategy.

During our time with Tostitos:

Eagle (the number 2 player) shut down it's business
We created three new products that are all on the shelf today
We pioneered the evolution of the Tostitos packaging and logo that are in market today

Types of Services Rendered:

Confidentiality :

We take confidentiality very seriously and never share confidential information. To protect the confidentiality of our work with these brands, we are intentionally vague about our work. Where we are not, it is because the information is already public. The purpose of this is to give prospective clients a feel for the type of work we typically do.

Not ever client we have ever worked for allows us to reference them so we appreciate those that do.

All the work detailed here was performed and/or managed by one or more SagePoint Consultants under a SagePoint contract or under a previous employment situation, The use of the plural "we" remains consistent throughout the description even if only one consultant was engaged at a time.