
My Role
Chief Product Architect
Including development of the following:
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Strategic Insights
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Idea
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Patentable Technology (patent in my name)
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Personalization Algorithms (took six months to develop and optimize)
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UX/UI of Website
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Branding and Design
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Vitamin Formulation Specs & Manufacturing Sourcing
From Fruit Snack Segmentation

to National Ad Campaign

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Create/sell in the strategic insight to make a play to dominate the fragmented fruit snack market
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Create/sell in the FruitWise idea including the name, branding, testing and prototype products
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Prepared and sold in the business plan for launch including a full P&L model for the business with sophisticated forecasting and budgeting models
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Helped sell in and manage a six month Test Market in Whole Foods
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Following this step, a launch team of five full-time Tropicana employees were deployed to help launch the product
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Identified a network of co-packers capable of making the products
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Lead the branding and design work
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Developed the final formulas and flavors, in conjunction with Tropicana R&D
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Helped sell in to National Accounts (including sales calls to Kroger, Safeway, etc.)
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Helped build the national launch marketing campaign including TV commercials (remember those)
Status
Launched 2023
Still in Market
As of 2025, Gulp was still in the market.
Details






Since Gulp is a personalized product there are an infinite number of possible products that could be made
Infinate
New Products (SKU's) Involved
















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