New Product Development Portfolio
New Product Development Portfolio
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BP Castrol GTX Recycled
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Gourmand Tours
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Post Smuckers
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Mrs. Fields
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Post Spooners
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Post Oh, Snap!
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Post Smartz
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Post Mom's Best
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Post Abundance
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Quaker Goodness Grains
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Quaker Q-Go
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Vsource
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McDonald's Frozen Novelties
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Fellows Anti-bacterial
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Frito-Lay Stacy's
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Cimetrix Robotics
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Seagate Maxtor
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Palm/Franklin Covey JV
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Xircom REX
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InFocus Projectors
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Ybook
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Park City Mountain Resort
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Frito-Lay OneRock Foods
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Frito-Lay Kits
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Pizza Hut Boli, BigFoot, Chunky, Half-Price
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Mitsubishi Electric Portable Video
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Mint Oreos
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PuraGlobe
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Calyst Renewable BioFuels
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Revelyst Blackhawk
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Skullcandy Olympics
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Village Naturals Therapy
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iFollo
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Moxiyo GemFresh
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Academia Structures
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Greenleaf Foodservices
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Kicking Lizard Salsa
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BP Castrol Tri-Shield
Highlight
Products
I Invented or Helped Create
My Key Innovation Processes and Methodologies
Meet Brad McLaws
Welcome to the creative world of Brad McLaws Enterprises. Discover the unique and captivating work of Brad McLaws, a visionary artist based in Salt Lake City, US.
And Many More. . .
Innovation Processes
Innovation Processes
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Sneakerization
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Ideation: Beyond Brainstorming
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Balanced Portfolios
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Innovation Champions
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Innovation People
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Innovation Spectrum
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Innovation Organizational Models
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Firewalled Teams vs. Individual Geniuses vs. Pairs
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Managing the Ebb and Flow of Innovation Workloads
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Innovation Paradigm vs. Operational Paradigm
Testimonials
"Brad McLaws is a unique blend of strategic depth, business savvy and remarkable creativity."
Chris Neugent
CEO
Post Brands
"Brad's role as the strategic innovator of Tostitos laid the foundation for Tostitos Scoops' enduring success in the marketplace and accelerated the growth of the whole Tostitos chip and dip franchise into well over a billion dollar business."
Brock Leach
President Frito-Lay NA & PepsiCo Chief Innovation Officer
"Brad made innovation exciting and engaging for our teams. Innovation Day was fantastic. Twenty-four ideas were presented. Eight were green lighted and are now in the development process. Brad 'gets it' on Innovation."
Shaym Balasubramanian
CMO
BP Lubricants
"I believe I have worked with Brad more than anyone and can truthfully say that he's a genius. Brad is the rare individual that has a firm grasp of marketing strategy and at the same time is extraordinarily creative."
Bill Aho
CEO
VidAngel
"When it comes to innovation, Brad can do everything. From consumer research to brand strategy to brainstorming to sophisticated financial modeling to design to manufacturing sourcing to launch operations. And no one sells it in with more style."
Mike Munro
VP Tropicana
New Products
"Brad is one of the best marketing executives I've had the privilege to work with. He builds extremely effective strategy for his brands and adeptly communicates his strategic vision to his agency partners."