Create/sell in the strategic insight to make a play to dominate the fragmented fruit snack market

Create/sell in the FruitWise idea including the name, branding, testing and prototype products

Prepared and sold in the business plan for launch including a full P&L model for the business with sophisticated forecasting and budgeting models

Helped sell in and manage a six month Test Market in Whole Foods

Following this step, a launch team of five full-time Tropicana employees were deployed to help launch the product

Identified a network of  co-packers capable of making the products 

Lead the branding and design work

Developed the final formulas​ and flavors, in conjunction with Tropicana R&D

Helped sell in to National Accounts (including sales calls to Kroger, Safeway, etc.)

Helped build the national launch marketing campaign including TV commercials (remember those)