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New Product Development Portfolio

New Product Development Portfolio

Highlights
from 100's of New Products Created

And Many More. . . 

100's of New Products for 50 Brands/Companies

Sort by Chronology
  • BP Castrol GTX Recycled

  • Gourmand Tours

  • Post Smuckers

  • Mrs. Fields*

  • Post Spooners

  • Post Oh, Snap!

  • Post Smartz

  • Post Mom's Best

  • Better Oats >

  • Post Abundance

  • Quaker Goodness Grains

  • Quaker Q-Go

  • Vsource

  • McDonald's Frozen Novelties

  • Fellows Anti-bacterial

  • Frito-Lay Stacy's*

  • Tropicana Fruitwise >

  • Cimetrix Robotics*

  • Seagate Maxtor*

  • Palm/Franklin Covey JV

  • Xircom REX* 

  • InFocus Animation Tools

  • Ybook

  • Park City Mountain Resort*

  • Frito-Lay OneRock Foods

  • Frito-Lay Kits

  • Tostitos Scoops! >

  • Tostitos Santa Fe Gold >

  • Pizza Hut Boli, BigFoot, Chunky, 2nd Half-Price

  • Mitsubishi Electric Portable Video

  • Mint Oreos (smirk)

*Line Extensions of Brand

Meet Brad McLaws

Welcome to the creative world of Brad McLaws Enterprises. Discover the unique and captivating work of Brad McLaws, a visionary artist based in Salt Lake City, US.

Explore

Thousands of Products Developed

Hundreds of Products Launched

Billions
 in Profit

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Highly-Strategic, Non-Linear, Stage-Gate Methodology

Developed over decades of new product development

Published in Top Strategic Models

Taught at the Marriott School of Business Management

Used extensively by SagePoint Consulting for Development of Hundreds of New Products

Used at Major Companies including Pepsi, Quaker, Tropicana, BP Castrol, Post, Dominos, Revelynt, Castrol, and Frito-Lay

Testimonials

Post Cereals.avif

"Brad McLaws is a unique blend of strategic depth, business savvy and remarkable creativity."

Chris Neugent

CEO
Post Brands

PepsiCo.avif

"Brad's role as the strategic innovator of Tostitos laid the foundation for Tostitos Scoops' enduring success in the marketplace and accelerated the growth of the whole Tostitos chip and dip franchise into well over a billion dollar business."

Brock Leach

President Frito-Lay NA & PepsiCo Chief Innovation Officer

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"Brad made innovation exciting and engaging for our teams. Innovation Day was fantastic. Twenty-four ideas were presented. Eight were green lighted and are now in the development process. Brad 'gets it' on Innovation."

Shaym Balasubramanian

CMO
BP Lubricants

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"I believe I have worked with Brad more than anyone and can truthfully say that he's a genius. Brad is the rare individual that has a firm grasp of marketing strategy and at the same time is extraordinarily creative."

Bill Aho

CEO
VidAngel

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"When it comes to innovation, Brad can do everything.  From consumer research to brand strategy to brainstorming to sophisticated financial modeling to design to manufacturing sourcing to launch operations. And no one sells it in with more style."

Mike Munro

VP Tropicana
New Products

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"Brad is one of the best marketing executives I've had the privilege to work with. He builds extremely effective strategy for his brands and adeptly communicates his strategic vision to his agency partners."

Michael LaFortezza

President 
LAM Design

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